Exporting and Publishing Content

Export formats

• •Markdown — Best for Ghost, Notion, and developer workflows. Preserves heading hierarchy, bold, lists, and links. Paste directly into any Markdown-compatible editor.
• •HTML — Best for WordPress, Webflow, and any CMS with an HTML editor. Always paste into the HTML/Code view — never the visual editor, which strips heading tags and breaks structure.
• •Plain text — Best for tools that strip formatting. No heading tags or markup included. Requires manual reformatting.

Publishing checklist — complete before every publish

1. 1.AEO Score is 75 or above
2. 2.JSON-LD schema block is pasted in the page head
3. 3.URL slug matches target keyword — see URL Optimization guide
4. 4.Meta title and meta description are set
5. 5.At least 2 internal links to other articles on your site
6. 6.At least 1 external link to a source for any statistic cited
7. 7.Author name and bio are set on the page
8. 8.Featured image has descriptive alt text including the target keyword
9. 9.Article submitted to Google Search Console for indexing — see Indexing guide

CMS-specific notes

• •WordPress: Use Classic Editor or a page builder HTML block. Do not use Gutenberg visual paste. Set Yoast or RankMath meta fields manually after pasting.
• •Webflow: Create a new CMS item. Paste HTML export into the Rich Text field using the HTML embed option. Set slug, meta title, and meta description in CMS item settings.
• •Ghost: Paste Markdown export directly into the Ghost editor. Set meta title, description, and URL slug in post settings panel.